Nov 7, 2016: Marketing Jesus

Robert E. Webber

Pragmatism always asks, Does it work? Does it produce? Is it effective? Pragmatism has moved the church toward a business model. This follows, of course, the consumer approach to the faith. Jesus becomes the product marketed to people—the consumers—to satisfy their needs. . . . An overemphasis on pragmatism has led to the loss of God’s narrative for the world. I’m calling . . . for the recovery of God’s narrative and for the role the church plays as the witness to God’s narrative.


-Robert E. Webber, Who Gets to Narrate the World? Contending for the Christian Story in an Age of Rivals (Downers Grove, IL: InterVarsity Press, 2008), 132.

About the author

Alumni Director, Practicum Professor, and DWS graduate.

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